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24 Sep 2018

Russian Standard Vodka Launches New Platinum Expression Worldwide

Russian Standard Vodka is pleased to announce the re-launch of its premium vodka brand, Russian Standard Platinum, with a new improved taste profile and elegant refined bottle. The new Russian Standard Platinum is a result of combining extensive experience in creating premium products with progressive, innovative technologies.

Russian Standard Platinum is now even cleaner and softer to drink, thanks to revolutionary technologies such as special rectification and unique silver filtration. An increased resting process further enhances the flavour by giving Russian Standard Platinum an amazingly mild taste, which cannot be achieved by standard production processes.

The Russian Standard Platinum experience is complimented with a new eye catching and elegant bottle. Glittering smoky glass, unique metallic silkscreen and beautiful monograms decorate the bottle to add to a beautiful superior packaging that appeals to consumers seeking more authentic premium brands.

Russian Standard Vodka is carefully crafted using water of glacial origin from Lake Ladoga and winter wheat from the Russian Steppes and is distilled over 200 times. The result is a unique unrivalled liquid that is exceptionally smooth and delicious.

Russian Standard sales volumes increased in 2017 by 3% to 3.4 mln 9l cases and the brand has risen to 16th place amongst the world’s best-selling vodka brands (Drinks International). Further strengthening Russian Standard positions all over the world is a strategic priority for Roust Corporation. Russian Standard is available in 80 countries, it is the 2nd biggest vodka brand in the UK and Israel, #3 in Germany having grown +10% in H1 vs LY, #4 in France, launched recently in one of the biggest vodka markets world-over - Poland.

Key Facts about Russian Standard

  • World’s #1 Russian Premium Vodka (IMPACT Top 100 premium brands, 2018)
  • Russia’s #1 Premium Vodka (AC Nielsen, 2017)
  • UK’s second biggest vodka brand (AC Nielsen, 2017)
  • 5th largest vodka brand in Travel Retail (IWSR, 2017)

About Russian Standard Corporation

Russian Standard Corporation is Russia's most successful global consumer company with business interests in vodka, wine, spirits distribution, banking and insurance. Privately-owned and employing more than 12,000 people, Russian Standard is headquartered in Russia with operations in Europe, the United States and Asia. The Founder and Chairman of the Board of Directors of Russian Standard Corporation is Roustam Tariko.

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