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16 Nov 2015

Roust and De Kuyper Royal Distillers announce distribution agreement in the Netherlands

Roust, the largest integrated spirits producer and distributor in Central and Eastern Europe and the second-largest vodka producer in the world and De Kuyper Royal Distillers, the world’s largest Brand of cocktail liqueurs, have announced an exclusive partnership for the distribution and marketing in Netherlands of the Roust’s core vodka brands. 

De Kuyper Royal Distillers will commence distribution of three vodka brands: Russian Standard Vodka, Żubrówka and Green Mark. 

Russian Standard Vodka, the world’s no.1 Russian premium vodka, previously distributed by Maxxium Netherlands, will join the De Kuyper import portfolio on January 1, 2016.  

Żubrówka, Poland’s legendary vodka with more than 600 years of craftsmanship and the world’s best-known Polish vodka, and Green Mark, the leader in Russia’s competitive mainstream segment and the third global vodka in the world by sales volume, have joined the De Kuyper import portfolio on November 1, 2015.

‘We know that De Kuyper Royal Distillers is well placed for achieving our ambitious growth targets for our core authentic Russian and Polish vodkas — Russian Standard, Żubrówka and Green Mark, — and we are positive we will see further growth of our portfolio in the Netherlands’, said Jonathan Ashworth, Managing Director of Roust in the Mainland Europe.

‘In our ambition to further strengthen De Kuyper’s portfolio with premium spirits, Russian Standard, Green Mark and Żubrówka perfectly fit and we look forward to establishing a successful and long lasting partnership with Roust in The Netherlands’, said Ivan Menting, Commercial Director of De Kuyper Royal Distillers.

About Russian Standard Corporation

Russian Standard Corporation is Russia's most successful global consumer company with business interests in vodka, wine, spirits distribution, banking and insurance. Privately-owned and employing more than 12,000 people, Russian Standard is headquartered in Russia with operations in Europe, the United States and Asia. The Founder and Chairman of the Board of Directors of Russian Standard Corporation is Roustam Tariko.

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