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17 Sep 2009

Russian Standard Vodka launches in Australia and New Zealand

Russian Standard Vodka, Russia’s number one premium vodka, announced it has launched its portfolio of brands in Australia and New Zealand.  

Russian Standard, Russia’s first and only truly global premium vodka, is consistently ranked one of the world’s fastest growing spirits brands. Australia is one of the region’s most dynamic vodka markets with 10.5% annual growth. 

“It is with great pride that we bring Russian Standard’s authentic premium vodka to the Australian and New Zealand markets, where consumers have a true appreciation for premium spirits. Australia and New Zealand are important markets in our global footprint, and we believe that Russian Standard Vodka will become a clear leader among vodka connoisseurs,” said Roustam Tariko, founder and president of Russian Standard Vodka.

Russian Standard’s launches in Australia and New Zealand are supported by integrated marketing campaigns reflective of the aspirational spirit of the brand and include a dynamic TV commercial that runs across Free-to-Air, Cinema, Pay TV and Digital.  Exclusive brand partnerships, consumer activations and an integrated PR campaign also support the advertising activity.  

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